Hardware Podcasts

#042 - How to think with your hands - LEGO® SERIOUS PLAY® methodology with Alexandra Mandoki of Sparks Guide, Switzerland

The Hardware Entrepreneur · 22 Nov 2017 · 21m

What this episode covers

Alexandra Mandoki, founder of Sparks Guide, explains the LEGO® SERIOUS PLAY® methodology, a facilitation technique that uses physical brick-building to enhance collaboration and innovation in business settings. She details the method's origins at the LEGO company and its application for strategic development, team building, and problem-solving, noting that it engages 80% of the brain compared to 13% for traditional brainstorming. Mandoki also shares professional insights on overcoming cultural misunderstandings in international business and the importance of clear communication.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
LEGO, Sparks Guide, Lausanne Business School
Products
LEGO SERIOUS PLAY
Tools
Business Model Canvas
Also
Marketing Management, 22 Immutable Laws of Marketing

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