Hardware Podcasts

The surprise that's saving food with Lucie Basch of Too Good To Go (2023)

How I Built This · 30 Nov 2023 · 41m

What this episode covers

Lucie Basch, co-founder of Too Good To Go, explains how she pivoted from a career at Nestlé to fighting food waste by creating an app that sells 'surprise bags' of unsold food from restaurants and grocery stores. Basch describes collaborating with Danish founders to merge their concepts, bootstrapping the initial launch in Norway with a WordPress site, and overcoming early technical failures like server crashes and payment module bugs. She details the company's growth to 17 countries, its commission-based business model, and its strategy of partnering with B Corp venture capital firms to maintain its social mission while scaling.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Nestlé, Nisle, Eric Kaiser, Blisq, Codabene
Products
Too Good To Go, KitKat, Airbnb
Tools
WordPress

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