Hardware Podcasts

Founder Feature: Veena Krishnan and Whitney McElwain of Daybird

The Startup CPG Podcast · 10 Aug 2024 · 41m · Episode 65

What this episode covers

Veena Krishnan and Whitney McElwain, co-founders of Daybird, discuss their 'anti-beauty' brand and its flagship product, the 4-in-1 Serum Skin Tint, which combines skincare, SPF 50, and sheer tint. They explain their strategy of targeting non-traditional beauty consumers through retail partners like Urban Outfitters and preparing for the Natural Products Expo West (Naturally Source) trade show. The founders also share insights on managing influencer attrition, the importance of community support for founders, and prioritizing self-care in the early stages of building a CPG company.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Daybird, Urban Outfitters, Sephora, Credo, Target, Startup CPG, Webank
Products
4-in-1 Serum Skin Tint
Also
Natural Products Expo West

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