Advice Line with Vicky Tsai of Tatcha (September 2024)

How I Built This · 6 Feb 2025 · 49m

What this episode covers

Vicky Tsai, co-founder of skincare brand Tatcha, joins Guy Raz to advise three early-stage founders: Jessica Lou of Petit Anjou (handcrafted fine jewelry), Brittany Lowe of Beia Beauty (fem care skincare), and Devon Clymer of Mugsy Bakes (gluten-free mug cake mixes). Tsai shares her personal journey of stepping down and returning as CEO of Tatcha to overcome imposter syndrome, and offers specific advice on brand storytelling, community building, and retail strategy for the callers.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Tatcha, Unilever, Petit Anjou, Beia Beauty, Mugsy Bakes, L'Oreal, Sephora, QVC, Dollar Shave Club, Liquid Death, Bumble, Tinder

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