Hardware Podcasts

Founder Feature: JoLynn Henke and Peter Clarkson

The Startup CPG Podcast · 24 May 2024 · 36m · Episode 41

What this episode covers

JoLynn Henke and Peter Clarkson, co-founders of Protéger, discuss their eco-luxury skincare brand and its flagship product, Dermal Serum, a full-body, unisex formula born from JoLynn’s experience caring for her mother with ALS. They explain their strategy of targeting diverse use cases—from tattoo preservation to post-manicure hydration—to bypass saturated traditional beauty channels and secure retail partnerships through personal connections, such as with Figgy Co. The founders also detail how they turned a logistics failure involving damaged inventory into a successful 'rescue bottle' charity initiative with the Beagle Freedom Project, while emphasizing their commitment to gender-neutral marketing and clean ingredients.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Protéger, Figgy Co., Beagle Freedom Project, Clean in Boxes
Products
Dermal Serum

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