Hardware Podcasts

How I Built Resilience: Live with Sharon Chuter

How I Built This · 9 Jul 2020 · 22m

What this episode covers

Sharon Chuter, founder of UOMA Beauty, explains how her frustration with the beauty industry's lack of inclusivity led her to launch a cosmetics brand with 51 foundation shades tailored to six skin families. She discusses the strategic shift from heavy retail reliance to a DTC model, where the website now drives nearly 80% of revenue, and details her 'Pull Up or Shut Up' campaign demanding transparency on workforce diversity from major beauty corporations.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
UOMA Beauty, Revlon, L'Oreal, Benefit, Ulta, Selfridges, Sephora, Max Factor, Supergoop, U.S. Bank

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