How I Built Resilience: Live with Sharon Chuter
Sharon Chuter, founder of UOMA Beauty, explains how her frustration with the beauty industry's lack of inclusivity led her to launch a cosmetics brand with 51 foundation shades tailored to six skin families. She discusses the strategic shift from heavy retail reliance to a DTC model, where the website now drives nearly 80% of revenue, and details her 'Pull Up or Shut Up' campaign demanding transparency on workforce diversity from major beauty corporations.