#104 How Project Potluck is Creating a More Inclusive, Equitable, and Colorful CPG Industry with Kathleen Casanova

The Startup CPG Podcast · 22 Aug 2023 · 34m · Episode 81

What this episode covers

Kathleen Casanova, Founding Executive Director of Project Potluck, discusses the nonprofit's mission to support People of Color in the CPG industry, highlighting the disparity between the 40% POC US population and the 16% POC leadership in natural products. She explains how the organization grew from grassroots origins in 2020 to over 900 members through virtual and in-person events, a mentorship program, and a free community portal. Casanova details specific resources like the 'Real Talk' series on retail and fundraising, and outlines how allies and investors can support the community through donations and participation.

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