Hardware Podcasts

#105 Equity Crowdfunding Insights: How Ghost Town Oats is Cultivating Community & Opportunities with Ezra Baker

The Startup CPG Podcast · 29 Aug 2023 · 41m · Episode 82

What this episode covers

Ezra Baker, co-founder and Chief Product Officer of Ghost Town Oats, discusses the rapid growth of the first Black-owned, queer-owned oat milk company. He details their product development process, leveraging their background as baristas to create a milk that steams well for coffee professionals, and their strategic choice of Tetra Edge packaging. Baker also explains their equity crowdfunding strategy via WeFunder, which raised over $210,000 in their first campaign with NBA star Jimmy Butler as a lead investor, and their current expansion into retail and school cafeterias.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Shoreline, Go Get Em Tiger, CBC Specialty Beverage, Stan's Donuts, Dom's Kitchen & Market, Cafe Grumpy, Dayglow, Prosperity Market, Black Market Flea
Products
Ghost Town Oats
Tools
WeFunder, Tetra Pak
Also
Jimmy Butler, Saveur, Good Morning America

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