Hardware Podcasts

#106 Shelfies Finalists & Trends from Startup CPG's 2023 Awards

The Startup CPG Podcast · 5 Sept 2023 · 47m · Episode 83

What this episode covers

Patricia Menegoto, Head of Marketing & Community, and Jenna Movsowitz, Managing Editor of Startup CPG, discuss the 2023 Shelfies Awards, which narrowed 600+ submissions to 76 finalists across 21 categories. They highlight key trends including functional beverages with benefits (Immorel, Recoup Wellness), plant-based cheese innovation (Seeductive Foods, Rebel Cheese), and premium frozen prepared meals (House of Kajaana, NoBull). The judges also detail their rigorous tasting process, which involved personal deliveries from founders like Toum by Saha and Culture Kitchn Kombucha, and specialized judging for pet products involving Kiki’s corgis.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Thrive Market
Products
Toum by Saha, Sohha Savory, Culture Kitchn Kombucha, Pedestrian Project, Daybird, Jaded CBD, Bonny, Funk It Wellness, Recoup Wellness, Twrl Milk Tea, Hooch Booch, Immorel, Krushwell, House of Kajaana, Kula, NoBull, Something Sweet, Kind Roots, Seeductive Foods, Rebel Cheese, Goddess Mousse, Full of Beans Kitchen, Better Sour, Bundle & Joy, Petaluma, A Better Treat, Homescape Pets

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