Hardware Podcasts

Drunk Elephant: Tiffany Masterson

How I Built This · 29 Jan 2024 · 1h 31m

What this episode covers

Tiffany Masterson, founder of Drunk Elephant, explains how she launched a skincare brand in 2013 after being rejected by the beauty industry for her name and strategy, eventually selling to Shiseido for $845 million. She details her research into six 'suspicious' ingredients, her decision to focus exclusively on Sephora, and her use of product sampling to drive word-of-mouth growth. The episode highlights her collaboration with chemist Nathan Batchelor and her strategic choice to prioritize brand identity and customer experience over traditional advertising.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Shiseido, Sephora, Guthy-Renker, Estée Lauder, L'Oréal
Products
Drunk Elephant, Wonder Bar
Materials
Marula Oil
Also
BeautyPedia

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