Hardware Podcasts

Carol's Daughter: Lisa Price (2018)

How I Built This · 6 Aug 2018 · 41m

What this episode covers

Lisa Price, founder of Carol's Daughter, explains how she transitioned from a TV writer's assistant to building a beauty brand for women of color, starting with homemade fragrant moisture butter sold in recycled baby food jars at church flea markets. She details the organic growth of the company, including securing a brick-and-mortar store through creative financing and achieving massive visibility after an appearance on The Oprah Winfrey Show. Price also discusses the strategic decision to take on equity partners and eventually sell Carol's Daughter to L'Oreal, navigating the backlash from customers while maintaining her role as the public face of the brand.

Most relevant to

founders before launch, early-stage companies, companies scaling up and large enterprises

Topics

Mentioned

Companies
Carol's Daughter, L'Oreal, Sephora, Macy's, Pegasus Capital Advisors, RexSpecs
Also
Cosby Show, Essence Magazine, The Oprah Winfrey Show, Jay-Z, Will Smith, Jada Pinkett Smith, Aiden Emilio, Jesse

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