Hardware Podcasts

#161 - Emerging CPG Valuations: Ryan Williams, FABID

The Startup CPG Podcast · 17 Sept 2024 · 48m · Episode 75

What this episode covers

Ryan Williams, founder of FABID (Food and Beverage Investment Database) and former CFO at RISE Brewing Co., discusses the current state of CPG valuations and fundraising. He explains that median valuations for early-stage startups have dropped from $5 million to $2.5 million due to a tightening venture capital environment and a shift toward later-stage investments. Williams advises founders to target family offices and angel investors from non-CPG industries, such as tech or real estate, who are less jaded by recent market failures. He also highlights specific recent raises, including those for Voyage Foods, Athletic Brewing, and Not Beer, while warning against using failed companies as comparable benchmarks in pitch decks.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
FABID, RISE Brewing Co., Houlihan Lokey, Voyage Foods, Athletic Brewing, General Atlantic, Campbell's, BevNet, AgFunder, Key, Kali Power
Products
Pretzel Crisps, Not Beer, Liquid Death, Holy Water, Gaywater
Tools
Crunchbase, Pitchbook

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