Advice Line with Ariel Kaye of Parachute Home

How I Built This · 29 Aug 2024 · 50m

What this episode covers

Parachute Home founder Ariel Kaye joins Guy Raz to advise three founders: Dane Brown of King Brown Pomade on strategic investment for his men's grooming brand; Deanna Dandino of Mindset Tapestry on securing press for her children's emotional health tool without a marketing budget; and Megan Easterhouse of Palm Folly on navigating gender bias while raising capital for her hard seltzer brewery in a male-dominated industry.

Most relevant to

companies scaling up and early-stage companies

Topics

Mentioned

Companies: Parachute Home, King Brown Pomade, Palm Folly, Warby Parker, Boston Beer Company, New Belgium, U.S. Bank
Products: Mindset Tapestry
Tools: Share a Sale, Skim Links

Other shows on the same ground, closest first.

The Startup CPG Podcast10 Oct 2026 · 38m
How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish
Ryan Raish, founder of Fave, details his journey from a 20-year CPG career at brands like Popchips and Honest Tea to launching a certified organic powdered drink mix. He explains how he self-funded two years of R&D and retailer feedback from Target before securing a pre-seed round led by Keith Belling and the Angel Group. Raish discusses using early sales on Thrive Market, Amazon, and QVC to validate the product and close a $1 million seed round, while highlighting the distinct challenges of pitching retail buyers versus investors.
Fundraising & investors Validation & product-market fit
8 chapters
The Startup CPG Podcast11 Jul 2026 · 32m
Oddball's Path From Idea to Funding a Nationwide Target Launch
Sophia Cheng, Founder and CEO of Oddball, details her unconventional path from management consulting and Bridgewater Associates to launching a fruit snack brand inspired by her childhood in Singapore. She explains how she validated the product through benchtop formulations at farmers markets and pitch competitions before securing funding, ultimately achieving a nationwide launch at Target. Cheng discusses the specific challenges of fundraising as a first-time, minority woman founder in 2023, emphasizing the mental shift from convincing investors to finding aligned partners, and her strategy for managing a cap table with approximately 20 investors in her first round.
Fundraising & investors Validation & product-market fit
6 chapters
People of Packaging26 Sept 2024 · 32m
290 - Taylor Foxman is the master connector for CPG's!
Taylor Foxman, founder of The Industry Collective, explains her unique business model of connecting 80 beverage and cannabis CEOs with investors, media, and partners without traditional marketing or a public-facing persona. She details her background in PR for brands like Jameson and Beyond Meat, and how she leverages this network to help underrepresented founders navigate fundraising and brand visibility. Foxman emphasizes the importance of creating 'good news' through consistent press releases and maintaining levity to support founders through the high-pressure CPG landscape.
Direct-to-consumer & e-commerce Marketing & brand
7 chapters
The Startup CPG Podcast9 May 2026 · 43m
Founder + Funder: Anabel González, Founder of Good Bacteria and Hayden Williams, Partner of BrandProject
Anabel González, founder of Good Bacteria, and Hayden Williams, Partner at BrandProject, discuss the investment journey of Good Bacteria, a rotating probiotic system. González explains how a postpartum health journey led to a pivot from a beverage to a rotating supplement, validated by cold outreach to over 200 investors and a referral to BrandProject. Williams details how BrandProject invested pre-launch based on the founder's story, scientific validation, and a 'sense of inevitability,' highlighting the importance of founder-investor fit and trust in early-stage consumer goods funding.
Fundraising & investors Validation & product-market fit
7 chapters
The Startup CPG Podcast20 Jun 2026 · 48m
Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures
Emily Groden, Founder and CEO of Evergreen, and Brian Bernstein, Principal at Rich Products Ventures, discuss the journey of building Evergreen from homemade waffles into a nationally distributed frozen breakfast brand. They detail the fundraising process, emphasizing the importance of founder-investor fit, operational alignment, and building relationships long before capital is needed. The conversation covers Evergreen's product expansion from mini waffles to pancakes and protein products, as well as the diligence and strategic value provided by a corporate venture fund.
Fundraising & investors Validation & product-market fit
8 chapters

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by How I Built This. The episode itself belongs to its publisher.

Advice Line with Ariel Kaye of Parachute Home

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish

Oddball's Path From Idea to Funding a Nationwide Target Launch

290 - Taylor Foxman is the master connector for CPG's!

Founder + Funder: Anabel González, Founder of Good Bacteria and Hayden Williams, Partner of BrandProject

Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures