Hardware Podcasts

Olipop: Ben Goodwin

How I Built This · 2 Sept 2024 · 1h 09m

What this episode covers

Ben Goodwin, co-founder of Olipop, recounts his journey from a traumatic childhood to developing a healthy soda, starting with a failed probiotic brand called Obi. After Obi's acquisition forced him out of the probiotic space, Goodwin pivoted to prebiotics, leveraging his R&D experience to formulate Olipop with fiber and Stevia. He details the product's launch in natural food stores, strategic expansion to mass retailers like Walmart, and the company's rapid growth toward $500 million in sales by leveraging nostalgia and functional health benefits.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Kombucha Botanica, Diageo, Erewhon, Walmart, Coca-Cola, Pepsi
Products
Olipop, Obi
Tools
SodaStream
Materials
Stevia

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