Hardware Podcasts

Founder Feature: Nikki Seaman of Freestyle Snacks

The Startup CPG Podcast · 10 Jan 2025 · 26m · Episode 110

What this episode covers

Nikki Seaman, founder and CEO of Freestyle Snacks, explains how she identified a gap in the olive category during the pandemic and built a premium, liquid-free olive snack brand. She details the struggle of securing a co-packer after facing over 200 rejections, her data-driven approach to validating product-market fit through direct-to-consumer sales, and her strategic expansion into retail channels like Whole Foods and Delta Air Lines. Seaman also discusses her marketing philosophy, emphasizing secondary displays in grocery stores and targeted influencer partnerships, such as with reality TV star Paige DeSorbo.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Wisps, Whole Foods, Delta Air Lines, Amazon, Erewhon, Central Market, Total Wine, Binny's, OTG, Chibo Express, TikTok, Front Page Retail, Social Nature, Aisle
Products
Freestyle Snacks
Also
Paige DeSorbo

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