Hardware Podcasts

Bonus - Flavored Milk: How Jubilee's Is Changing the Game for Picky Eaters

The Startup CPG Podcast · 8 May 2025 · 42m · Episode 150

What this episode covers

Ashley Waldman, founder of Jubilee's, explains how she created a flavored milk for picky eaters and children with autism that is sweetened exclusively with fruit and vegetable juices, containing zero added sugar and high protein. She details the product formulation process, including the use of sea salt to enhance flavor without sugar and algae-based vitamins for nutritional gaps, and discusses the brand's rapid growth from a garage startup to securing its first retail placement with an Austin-based natural grocery chain. Waldman also shares advice on founder prioritization, emphasizing the 'P0' framework and the importance of seeking feedback to identify blind spots.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Whole Foods, Amazon, Thrive Market, UNFI, KHI
Products
Jubilee's, Hershey's, Whims, True Fruit
Also
Expo West, Food Navigator, Beverage Forum

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