Hardware Podcasts

157 - How does a global company like Reckitt use packaging for branding w/ Jos Harrison

People of Packaging · 6 Oct 2022 · 38m

What this episode covers

Jos Harrison, Global Head of Brand Experience and Design at Reckitt, explains how the company uses packaging to drive brand equity and sustainability. He details the shift from purely product-centric models to 'presence marketing,' where brands like Lysol and Airborne extend their value through partnerships, such as the Lysol-Hilton hotel cleaning initiative. Harrison also describes Reckitt's connected packaging program, which uses QR codes to guide consumers on responsible disposal and reuse, addressing the low global recycling rates of plastics.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Reckitt, Cadbury Schweppes, Hilton, Uber Eats
Products
Lysol, Airborne, Durex, Vanish
Also
EPA

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