Hardware Podcasts

BONUS: Brand Building Live at Cannes Lions

How I Built This · 26 Jul 2024 · 28m

What this episode covers

Jim Stengel, former Global Marketing Officer at Procter & Gamble, discusses brand building strategies with Guy Raz at Cannes Lions. Stengel shares case studies from his tenure at P&G, including the launch of Duncan Hines cookies, the revitalization of Jif peanut butter through immersion research, and the rescue of the Pampers brand by focusing on baby development. He emphasizes the importance of combining data with ground truth, navigating social media and influencer marketing, and maintaining brand relevance in a polarized political climate.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Procter & Gamble, Kraft Heinz, Nike
Products
Duncan Hines, Jif, Pampers, Huggies, Downy, Viori, Liquid Death, High Noon, Heinz

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