Hardware Podcasts

31: Retweeting Praise

Thoroughly Considered · 27 Oct 2017 · 33m · Episode 31

What this episode covers

Dan Provost and Tom Gerhardt of Studio Neat discuss the fulfillment of their Kickstarter campaign for the Panobook, detailing shipping logistics and minor packaging snags. They reflect on the high accuracy of paper manufacturing processes and their strategy for promoting the product via press and social media. A significant portion of the episode is dedicated to Dan's controversial decision to retweet praise for the Panobook, sparking a debate on brand authenticity and marketing tactics.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat, Odie, Coca-Cola
Products
Panobook, Glyph, Cortex
Also
Kickstarter, USPS, Sesame Street

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