Hardware Podcasts

254 - Packaging Today Show 4/1/24 Analyzing April Fool's Packaging

People of Packaging · 8 Apr 2024 · 41m

What this episode covers

Hosts Adam Peek and David Tang analyze the effectiveness and risks of April Fool's packaging campaigns, discussing specific examples like Liquid Death, Adidas, and Last Crumb. They debate whether brands should use digital renders or physical prototypes for these stunts and highlight the potential for consumer backlash, particularly regarding religious sensitivity as seen with Last Crumb's Easter cookies. The conversation concludes that while such campaigns can boost brand awareness, they often carry too much risk for most companies.

Most relevant to

established companies

Topics

Mentioned

Companies
Liquid Death, Adidas, Heinz, Last Crumb, Ollipop, Del Taco, 7-Eleven, Dude Wipes, Meow Wolf
Products
Papatoui

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