Hardware Podcasts

255 - Greenwashing 🤮 with Evelio Mattos

People of Packaging · 10 Apr 2024 · 40m

What this episode covers

Host Evelio Mattos and guest Adam Peek discuss the complexities of sustainable packaging, focusing on the legal and practical risks of greenwashing and Extended Producer Responsibility (EPR) regulations. They analyze specific product categories, including water packaging (comparing aluminum cans, PET, and Boxed Water) and footwear (examining Nike's packaging innovations and the role of secondary markets), to illustrate that sustainability decisions must be brand-specific rather than material-based. The conversation highlights that consumer ease of access often outweighs sustainability in purchasing decisions and warns brands against relying solely on carbon offsets or supplier claims for their environmental messaging.

Most relevant to

established companies

Topics

Mentioned

Companies
Specright, Nike, Liquid Death, Tetra Pak, Apple, Print Releaf
Products
Boxed Water, Stanley, Yeti, Scrapp App
Also
FSC, SFI

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