Re-imagining the Future of Packaging with Insiya Jafferjee, Co-founder & CEO at Shellworks
Insiya Jafferjee, co-founder and CEO of Shellworks, explains how her company creates compostable packaging materials from bacterial cellulose to replace plastic in the beauty industry. She details the technical challenges of formulating and injection molding this new material, the company's strategy of selling functional prototypes every three months to force commercial validation, and the complexities of end-of-life disposal and greenwashing in sustainable materials.