Hardware Podcasts

257 - Digital can printing with Anna from Corpse Reviver!

People of Packaging · 22 Apr 2024 · 35m

What this episode covers

Anna Zesbaugh, CEO and co-founder of Better Buzz Brands, explains how a brief Denver liquor store closure during the pandemic inspired her to launch Hooch Booch and later Corpse Reviver. She details the strategic rebranding of Corpse Reviver from a confusing 'boneless cocktail' to a functional hydration beverage, emphasizing the importance of clear market positioning. The episode highlights the use of digital can printing by Can Works to achieve lower minimums and eco-friendly packaging, while discussing the specific formulation of minerals and electrolytes in the product.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Better Buzz Brands, Can Works
Products
Hooch Booch, Corpse Reviver
Also
Gaspar Costa, Ann Marie

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