258 - What magic happens when How2Recycle and Specright meet?!?

People of Packaging · 25 Apr 2024 · 41m

What this episode covers

Adam Armstrong, VP of Customer Success and Strategic Partnerships at Specright, and Paul Nowak, Executive Director of Green Blue, discuss a new collaboration between their organizations to streamline sustainable packaging data management. They explain how Specright’s cloud-based specification platform integrates with Green Blue’s How2Recycle program to automate recyclability assessments, reducing manual data entry and accelerating the deployment of recycling labels on consumer products. The partners highlight that this integration addresses the growing complexity of regulations and consumer demand for clear end-of-life instructions, aiming to increase the volume of How2Recycle labels globally.

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