66 - Matthew Wright CEO of Specright
Matthew Wright, CEO of Specright, discusses the evolution of the packaging industry from low-complexity corrugated manufacturing to the current 'golden age' driven by e-commerce and sustainability demands. He explains how Specright solves the problem of fragmented data by providing a cloud-based spec management platform that links product specifications, reducing waste and improving supply chain visibility for brands like Beyond Meat and J&J. Wright shares his journey from corporate roles at International Paper to founding the company, emphasizing the need for C-suite involvement in packaging strategy.