Hardware Podcasts

131: Why Doing Good with Your Hardware Product Matters

Product Startup · 6 Jul 2022 · 28m

What this episode covers

Jos Harrison, Global Head of Design and Brand Experience at Reckitt, explains how hardware startups can integrate ESG (Environmental, Social, and Governance) principles to build brand trust and longevity. He argues that startups have an advantage in solving core problems and should focus on high-quality, durable products with iterative design platforms rather than low-cost disposables. Harrison details how material swaps, recyclable packaging, and refillable models allow small businesses to demonstrate sustainability early, appealing to sophisticated consumers willing to pay for long-term value.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Reckitt, Mako Design + Invent
Products
Lysol, Durex, Finish, Airwick, Dettol, Mucex, Delsym, Queen V, K-Y

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