100: Embodied Energy

Thoroughly Considered · 2 Jul 2023 · 1h 09m · Episode 100

What this episode covers

Dan Provost and Tom Gerhardt of Studio Neat reflect on the company's history, discussing the pivot from the failed Obi Kickstarter to their current focus on durable tools like the Mark 1 and the newly launched Mark 3 mechanical pencil. They analyze the strategic risks of building hardware dependent on Apple's ecosystem, such as MagSafe docks, and debate the sustainability of reusable mug programs versus single-use packaging. The episode also features a deep dive into the Apple Vision Pro, with Myke Hurley sharing his impressions of spatial computing, pass-through video quality, and the device's potential for content consumption versus productivity.

Mentioned

Companies
Studio Neat, Relay FM, Dell, Meta, Next VR, Starbucks
Products
Obi, Mark 1, Mark 3, Apple Vision Pro, Apple Studio Display, Mac Studio, MagSafe, Pop Socket, Quest Pro

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