Mythical: Rhett and Link
Rhett McLaughlin and Link Neal, founders of Mythical Entertainment, recount their journey from Christian comedians to building a YouTube empire with over 75 million subscribers. They detail their early experiments with sponsorship, including a pivotal deal with AJJ Cornhole and a viral campaign for Red House Furniture, which established their unique business model before YouTube's Partner Program existed. The episode highlights their strategic pivot to daily content with Good Mythical Morning, their navigation of failed Hollywood TV deals, and their eventual scaling into a multi-platform media brand including Mythical Kitchen and live tours.