Hardware Podcasts

32: The Unchecked Checkbox

Thoroughly Considered · 6 Dec 2017 · 53m · Episode 32

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat debate the ethics and efficacy of default-checked newsletter opt-in boxes in their Shopify checkout. Host Myke Hurley challenges their ideological stance, arguing that while their values prioritize user agency, they must rely on data and thoughtful follow-up strategies rather than rigid rules to maintain brand trust. The discussion highlights the tension between maintaining a principled brand identity and adopting industry-standard marketing practices to capture customer attention.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat, Relay FM
Products
Glyph, Pop Socket
Tools
Shopify, ConvertKit, Drip

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