Hardware Podcasts

B2B Marketing Lessons from a B2C Company with Corey Smale

Manufacturing Happy Hour · 23 Jun 2020 · 51m

What this episode covers

Corey Smale, Brand Manager for Stag Beer at Pabst Brewing Company, explains how he rebranded the 169-year-old regional beer by focusing on authentic community connections and user-generated content. He details the strategic shift from traditional advertising to leveraging local culture, distributors, and passionate customers to drive sales growth after years of decline. Smale also shares his career journey from opening a donut shop and restaurant to leading a major brand, emphasizing the need for marketers to align creative 'dope ideas' with hard business metrics.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Pabst Brewing Company, Apple, Nike, Zappos, Geico, Burger King, Hulu, Netflix
Products
Stag Beer, PBR, Good Fortune, Strange Donuts, Super Giant World, Pubcast Worldwide

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