Advice Line with Joe Kudla of Vuori

How I Built This · 25 Jul 2024 · 43m

What this episode covers

Vuori founder Joe Kudla joins Guy Raz to advise three early-stage founders: Laurie Boge of Green Cloud Apparel, who is navigating profitability and marketing for her elevated medical scrubs; Brendan McAvoy of Ted, an Irish luxury handbag brand seeking US retail expansion; and Steve Bright of Skittens, who is deciding between direct-to-consumer and wholesale channels for his ski glove skins. Kudla emphasizes building community, aligning price points with distribution, and managing unit economics to scale sustainably.

Mentioned

Companies
Vuori, Green Cloud Apparel, Ted, Skittens, Nordstrom, Lululemon, Meta, Breckenridge, Vail

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