243 - Tony Perrotta on why we need to move beyond just talking about sustainability
Tony Perrotta of PA Consulting explains the shift from sustainability to a regenerative economy, highlighting how dry molded fiber technology from PulPac can replace single-use plastics at scale. He details the Bottle Collective and Blister Collective, which bring together competitors like Diageo, Sanofi, Haleon, and Bayer to collaborate on replacing plastic bottles and blister packs. Perrotta argues that radical collaboration is necessary to solve complex system-based challenges, moving beyond marketing ploys to create net beneficial impacts for the environment.