#109 The Third Annual Shelfies Awards Ceremony Live!
Startup CPG founder Daniel Scharff, Head of Marketing Patricia Menegoto, and Managing Editor Jenna Movsowitz host the third annual Shelfies Awards, recognizing 22 winners from over 600 submissions. The ceremony highlights emerging CPG brands across categories including hygiene, beverages, snacks, and pet food, with special guests Kirk Visola and Andy Kurtts presenting the branding award. The hosts discuss judging criteria such as taste, efficacy, and sustainable sourcing, while promoting in-person celebrations in New York and Los Angeles.