The Startup CPG Podcast · 3 Oct 2023 · 50m · Episode 86
Startup CPG founder Daniel Scharff, Head of Marketing Patricia Menegoto, and Managing Editor Jenna Movsowitz host the third annual Shelfies Awards, recognizing 22 winners from over 600 submissions. The ceremony highlights emerging CPG brands across categories including hygiene, beverages, snacks, and pet food, with special guests Kirk Visola and Andy Kurtts presenting the branding award. The hosts discuss judging criteria such as taste, efficacy, and sustainable sourcing, while promoting in-person celebrations in New York and Los Angeles.
early-stage companies
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S'well founder Sarah Kauss joins Guy Raz to advise three early-stage founders on positioning and growth. She helps Chiara Moonzi of Chigi navigate grocery placement for a chickpea-based hot cereal, Jesús Rualcaba of Paper Tacos expand his Latino-inspired greeting cards beyond specialty stores, and Adam Barker of Bolt Skin and Shave determine his growth strategy for a razor brand targeting men who shave their legs.
Jeni Britton, founder of Jeni's Splendid Ice Creams and her new fiber company Flora, advises three early-stage CPG founders on marketing, fundraising, and PR. Jesse Koenig of Jesse and Ben's discusses marketing frozen fries made with tallow and avocado oil, Casey White of Jaju Pierogi weighs the pros and cons of outside capital for scaling to big-box retailers, and Callie Sayher of ube.co seeks advice on hiring a PR firm for her purple sweet potato pet treats.
barre3 co-founder and CEO Sadie Lincoln joins Guy Raz to answer questions from three early-stage founders: Dustin Bowen of Ketchustard, Andrew Pazulo of Pizzy Products, and Randi Pink of Ruffner Treehouse Village. Lincoln advises Bowen on branding a condiment mashup, suggesting playful packaging and storytelling similar to Sir Kensington's. She counsels Pazulo on marketing his premium Ramps game by targeting specific communities like RV parks and pickleball courts, while advising Pink on transitioning from being the sole face of her community space to building a broader organizational identity.
Eric Ryan, co-founder of Method and now a venture investor at Graycroft, joins Guy Raz to advise early-stage founders on branding, product differentiation, and fundraising. He discusses his new $15 million consumer fund and the current challenges of investing in CPG, noting that while starting is easier, scaling to $100M+ is harder. Ryan advises callers on building trust for an allergen-free fragrance brand, creating experiential marketing for customizable kids' flip-flops, and determining when to raise capital for a light-up jewelry startup.
Cory Connors and Adam Meyers recap Day 2 of the Circularity 2023 conference, highlighting the US Plastics Pact awards presentation to a crowd of 1200 and the innovative 'micro-presentation' format by Johns Manville. They discuss a recycling panel featuring The Recycling Partnership, Eureka Recycling, and Nestlé, focusing on why sustainability goals are missed and the impact of labels and RFID on recycling streams. The episode also covers pre-competitive collaboration among major brands like Mattel, Hasbro, and Coca-Cola, and highlights technologies like BASF's near-infrared scanners for material verification.
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