277 - This episode was banned on Youtub3!

People of Packaging · 8 Aug 2024 · 35m

What this episode covers

Hosts Evelio Mattos, Adam Peek, and Cory Connors discuss CPG innovation, specifically the Oreo and Coca-Cola collaboration, noting that such partnerships are necessary for growth in saturated markets. They analyze the technical challenges of switching Oreo packaging from plastic to paper, highlighting moisture absorption issues and the high cost of sustainable alternatives. The conversation also explores the circular economy potential of starch-based packaging peanuts, discussing how they can be dissolved to create adhesives, while warning against the infrastructure risks of flushing large volumes of dissolvable foams or wipes.

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