Hardware Podcasts

#180 - Meet the Startup CPG Editor: Caitlin Bricker

The Startup CPG Podcast · 28 Jan 2025 · 35m · Episode 115

What this episode covers

Caitlin Bricker, the new editor at Startup CPG, explains her transition from retail buying at Cambridge Naturals and food service to curating content for emerging brands. She details her editorial process, which involves monitoring the Startup CPG Slack and social media to identify purpose-driven companies like Jubilee, a no-sugar-added kid-friendly milk brand. Bricker emphasizes the importance of founder stories and product sustainability, noting that her editorial role serves as a platform to help brands find retail distribution. The conversation also covers Startup CPG's community initiatives, including the 'Grocery Run' series and virtual mixers, designed to connect founders with buyers and retailers.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Startup CPG, Cambridge Naturals, Gourmet Garage, Village Supermarket, Whole Foods, Gopuff, Gelson's, Sweetgreen, Cosmic Sister
Products
Jubilee
Also
PETA

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