Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures
Emily Groden, Founder and CEO of Evergreen, and Brian Bernstein, Principal at Rich Products Ventures, discuss the journey of building Evergreen from homemade waffles into a nationally distributed frozen breakfast brand. They detail the fundraising process, emphasizing the importance of founder-investor fit, operational alignment, and building relationships long before capital is needed. The conversation covers Evergreen's product expansion from mini waffles to pancakes and protein products, as well as the diligence and strategic value provided by a corporate venture fund.