Accelerators & Incubators 101 - Find the right program for your brand
Sarah Nathan, founder of Bloom CPG and former manager of the Chobani Incubator, joins host Jesse Freitag to discuss how CPG founders can select and benefit from accelerator and incubator programs. Nathan shares insights from her experience reviewing hundreds of applications for Chobani and Mondelēz, emphasizing the importance of humility, responsiveness, and long-term relationship building over transactional interactions. She also introduces a new Startup CPG database designed to help founders filter and identify the right programs for their specific stage and needs.