#025 - How to benefit for your startup from the one and only hardware accelerator of Southern California, with Shaun Arora of Make in LA, USA
Shaun Arora, co-founder and Managing Director of Make in LA, discusses his hardware accelerator program which supports early-stage startups building physical products. He details the 4-month intensive curriculum, which includes office space, maker space access, and mentorship, focusing on helping companies pivot from consumer to B2B models and secure Series A funding. Arora highlights successful graduates like Ring Doorbell and a B Corp energy startup, while sharing his own mistakes regarding cohort selection and time management. He emphasizes the importance of cultural anthropology in product design and the value of measuring progress to improve outcomes.