Bonus: Tariffs 101 with Aaron Alpeter
Aaron Alpeter, founder of supply chain consultancy Izba, explains the mechanics and strategic objectives of recent US tariffs on goods from Mexico, Canada, and China. He details how these tariffs, justified by national emergency clauses in the USMCA, impose a 25% duty on products from Mexico and Canada and 10% from China, impacting everything from raw ingredients to co-manufacturing costs. Alpeter advises brands to engage in tariff engineering, cost sensitivity analysis, and alternative sourcing to mitigate the financial shock of these rapidly evolving trade policies.