#190 - Tariffs 2.0: Hotpot Queen, Fila Manila & Circle Beverage
Host Daniel Scharff speaks with Jia Liao of Hotpot Queen, Jake Deleon of Fila Manila, and Matt Whiteside of Circle Beverage about the impact of new tariffs on CPG brands. Jia Liao details how a 54% tariff hike on her China-manufactured Sichuan food products forced her to raise prices and absorb significant costs, while Jake Deleon explains how Fila Manila’s US-based production gives it a competitive edge over imported rivals. Matt Whiteside provides the co-packer’s perspective, noting rising equipment costs and the strategic importance of long-term partnerships amidst supply chain volatility.