Hardware Podcasts

091: Market Testing Prior to a Crowdfunding Launch

Product Startup · 1 Sept 2021 · 37m

What this episode covers

Will Ford, Co-Founder of LaunchBoom, explains how his agency uses a pre-launch testing phase called 'Test Boom' to mitigate financial risk and validate demand before committing to a full Kickstarter or Indiegogo campaign. Ford details how this two-month test provides critical data on messaging, pricing, and product features, allowing startups to iterate on prototypes and optimize their product-market fit. He emphasizes that successful crowdfunding requires building an audience and maximizing return on ad spend through targeted digital marketing, rather than simply launching a product. The episode also covers the upcoming Crowdfunded Summit, a free virtual conference featuring partners like Indiegogo and Mako Design + Invent, designed to educate inventors on shipping, IP protection, and manufacturing.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
LaunchBoom, Mako Design + Invent
Also
Kickstarter, Indiegogo, Test Boom, Crowdfunded Summit, WeFunder, StartEngine, Platform88

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