Hardware Podcasts

090: Disrupting Industries with AR/VR Technology

Product Startup · 25 Aug 2021 · 25m

What this episode covers

Luke Levene, Vice President at XR Applied Technologies, discusses how augmented and virtual reality can transform product development and sales, drawing on his experience disrupting the real estate industry with early VR tools. He explains that VR enables real-time collaboration and visualization of complex assemblies, allowing stakeholders to understand designs that are difficult to grasp in 2D. Levene emphasizes that selling disruptive technologies requires selling the 'dream' and potential rather than just features, a lesson applicable to any hardware innovator. He highlights the convergence of immersive theater and AR through Niantic's Pokemon Go as a key indicator of future hardware and software integration.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
XR Applied Technologies, Facebook, Palmalaki, Legal and General Schroeder, Niantic, Mako Design + Invent
Products
Oculus, Pokemon Go
Tools
Solid Works
Also
Mipim

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