Hardware Podcasts

089: Selling Your Hardware Product Via Remote Meetings

Product Startup · 18 Aug 2021 · 36m

What this episode covers

Joseph Fung, founder of Uvaro, explains how hardware founders can systematize remote sales by using detailed checklists and focusing on discovery rather than immediate product demos. He advises founders to stop demoing in first calls to uncover deep customer pain points, which provides the language needed to train the first sales hires. Fung highlights that hiring sales reps requires understanding customer workflows rather than just product engineering, leveraging the founder's inherent bias to gain early traction.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Uvaro, Mako Design + Invent

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