Hardware Podcasts

S6E42 Ramzi Marjaba | From Idea to Approval: Persuasion for Engineers

Being an Engineer · 17 Oct 2025 · 56m · Episode 42

What this episode covers

Ramzi Marjaba, founder of We the Sales Engineers and former Senior Solution Specialist at Keysight Technologies, explains how engineers can apply sales discovery frameworks like BANT to secure internal buy-in and external deals. He emphasizes that sales engineers at companies like Veeam Software and Pipeline Design & Engineering must diagnose root business needs rather than just presenting products, using empathy to navigate complex stakeholder dynamics. Marjaba argues that individual contributors must sell business outcomes, such as unlocking revenue or reducing risk, to justify investments in custom equipment or new ideas.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Veeam Software, Keysight Technologies, We the Sales Engineers, Pipeline Design & Engineering, Spirent Communications, Alcatel‑Lucent, Nortel
Products
Easy Motion

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