Hardware Podcasts

Why Engineering Knowledge Should Drive Marketing Messaging w/ Adam Kimmel

The Manufacturing Executive · 23 Jul 2024 · 40m · Episode 215

What this episode covers

Adam Kimmel, founder of ASK Consulting Solutions, explains how his background as a chemical and mechanical engineer informs his current work in strategic marketing and fractional business development. He argues that marketers must collaborate with engineers to translate complex technical achievements into compelling 'why' narratives that build trust with technical buyers. Kimmel emphasizes the importance of Voice of Customer research and education-focused content to earn the right to sell, rather than relying on feature-heavy pitches. He also advocates for the fractional expert model as a way for mid-sized manufacturers to access high-level strategic guidance without the cost of full-time hires.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla 76, Cadinas Part Solutions, ASK Consulting Solutions
Tools
Chat GPT
Also
Penn State, Marquette

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