Hardware Podcasts

092: Making a Product Video for Your Invention

Product Startup · 8 Sept 2021 · 29m

What this episode covers

Taylor Ryan, founder of Klint Marketing, explains how hardware startups can use product videos to drive crowdfunding success and digital growth. He advises creating a single 'anchor' explainer video that can be sliced into platform-specific clips for TikTok, YouTube, and Instagram, emphasizing the importance of authenticity and founder storytelling over high production values. Ryan details technical tactics like YouTube SEO, keyword research, and A/B testing ads to optimize conversion rates and build early traction for new products.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Klint Marketing, Mako Design + Invent
Also
TikTok, Instagram, YouTube, Kickstarter, Indiegogo

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