Hardware Podcasts

130: Embarrassment, Then Relief

Thoroughly Considered · 9 Jan 2026 · 46m · Episode 130

What this episode covers

Myke Curley of Cortex Brand discusses launching a high-end, London-made journal priced around $90, weighing the financial risks of tight margins against the benefits of a Kickstarter campaign. Tom Gerhardt and Dan Provost of Studio Neat advise on pricing strategy, cash flow implications of low margins, and the value of public validation, ultimately encouraging Curley to embrace the discomfort of a pre-order model to test demand and build brand storytelling.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Cortex Brand, Studio Neat, G.S. Smith, Kickstarter, Relay FM
Products
Sidekick, Theme System Journal

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