129: Get the Customer

Thoroughly Considered · 5 Dec 2025 · 55m · Episode 129

What this episode covers

Myke Hurley, Tom Gerhardt, and Dan Provost discuss their recent Black Friday and Cyber Week marketing strategies, comparing Studio Neat's email-only approach with Relay FM's ad-supported model. They analyze pricing structures, such as 'buy two get one free' versus percentage discounts, to optimize customer acquisition costs and average order value. The conversation shifts to hardware speculation, with Dan proposing a convertible MacBook with a 360-degree hinge to merge laptop and tablet functionalities, while Myke and Tom debate the feasibility of touchscreen MacBooks and future input methods.

Mentioned

Companies
Studio Neat, Relay FM, Apple
Products
iPad, MacBook, Magic Keyboard
Tools
Airtable

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