Hardware Podcasts

How B2B Manufacturers Can Win Organically on LinkedIn w/ Jake Hall

The Manufacturing Executive · 10 Dec 2024 · 42m · Episode 235

What this episode covers

Jake Hall, known as The Manufacturing Millennial, explains how B2B manufacturers can leverage LinkedIn for organic growth by shifting from traditional sales catalogs to accessible, personable content. He argues that companies should showcase their culture and employees rather than just products, using low-budget tactics like cell phone videos to build brand awareness and attract younger demographics. Hall provides specific tactical advice on structuring LinkedIn posts, including using strong hooks, tagging partners, and avoiding external links to maximize platform algorithm reach.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Guerrilla 76, Synagon
Tools
HubSpot
Also
Jake Hall, Industrial Marketing Summit, Grand Valley State University, Pac-Expo

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